{"id":417,"date":"2023-03-29T13:24:26","date_gmt":"2023-03-29T11:24:26","guid":{"rendered":"https:\/\/cartobello.ro\/blog\/?p=417"},"modified":"2023-03-29T13:24:27","modified_gmt":"2023-03-29T11:24:27","slug":"textul-de-pe-cutii-trebuie-sa-vanda","status":"publish","type":"post","link":"https:\/\/cartobello.ro\/blog\/textul-de-pe-cutii-trebuie-sa-vanda\/","title":{"rendered":"Textul de pe cutii trebuie s\u0103 v\u00e2nd\u0103?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Suntem \u00eentreba\u021bi adesea:<\/h3>\n\n\n\n<p>\u201eCe mesaj s\u0103 scriem pe cutiile personalizate?\u201d<\/p>\n\n\n\n<p>Pe coperta unei c\u0103r\u021bi de marketing era scris sloganul:<\/p>\n\n\n\n<p><strong>\u201eNu-i vinde un produs, ia-i to\u021bi banii\u2026 \u0219i sufletul?!\u201d<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bine\u00een\u021beles, semnifica\u021bia general\u0103 a mesajului (dedus\u0103 din carte) era s\u0103-l faci pe consumator s\u0103 iubeasc\u0103 brandul sau produsul.<\/li>\n<\/ul>\n\n\n\n<p>De cele mai multe ori oamenii nu cump\u0103r\u0103 produse doar pentru simpla lor utilitate practic\u0103, ci mai mult pentru utilitatea afectiv\u0103.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adic\u0103 pentru ce simt (emo\u021bii \u0219i sentimente) atunci c\u00e2nd utilizeaz\u0103 produsul.<\/li>\n<\/ul>\n\n\n\n<p>Un autovehicul are o utilitate practic\u0103, dar dac\u0103 ar fi doar at\u00e2t, am cump\u0103ra cu to\u021bii, probabil, acela\u0219i autovehicul.<br>Dar dincolo de utilitatea practic\u0103, cump\u0103r\u0103m \u00een func\u021bie de&nbsp;<em><strong>cum s\u0103 ne sim\u021bim c\u00e2nd conducem<\/strong><\/em>&nbsp;acel autovehicul.<\/p>\n\n\n\n<p>Prestigiul \u0219i puterea unui Mercedes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201eThe best or nothing\u201d<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Putere, atrac\u021bie \u0219i \u00eendr\u0103zneal\u0103 dincolo de limite&#8230; c\u00e2nd conduci un Ferrari.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201e<strong>Only those who dare, truly live\u201d<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Fiecare produs pe care-l vinde\u021bi are \u0219i utilitate afectiv\u0103 (emo\u021bii, sentimente, pasiuni, valori).<\/p>\n\n\n\n<p>Textul de pe cutii poate fi un slogan sau o fraz\u0103, dar este important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>s\u0103 fie adresat consumatorului;<\/li>\n\n\n\n<li>s\u0103 exprime st\u0103ri afective;<\/li>\n\n\n\n<li>s\u0103 fie u\u0219or de re\u021binut;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\">Pe scurt, textul trebuie&nbsp;s\u0103 \u201ev\u00e2nd\u0103\u201d st\u0103rile sentimentale pe care le va tr\u0103i consumatorul c\u00e2nd utilizeaz\u0103 produsul.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cutiile personalizate trebuie s\u0103 interac\u021bioneze cu consumatorii.<\/li>\n<\/ul>\n\n\n\n<p><strong>Nu vinde produse<\/strong>&nbsp;\u00een cutii \u0219i ambalaje oarbe, surde \u0219i mute!<\/p>\n\n\n\n<p><strong>Alege Cartobello<\/strong>&nbsp;&#8211; pentru solu\u021bii eficiente de #packaging cu \u00eencredere \u0219i siguran\u021b\u0103 \u00een afaceri.<\/p>\n\n\n\n<p>Ai nevoie de cutii personalizate sau solu\u021bii de packaging &#8211;&nbsp;<a href=\"https:\/\/cartobello.ro\/ind\/cere-oferta\/\" rel=\"noreferrer noopener\" target=\"_blank\">click aici<\/a><\/p>\n\n\n\n<p>Pentru alte \u00eendrum\u0103ri \u0219i informa\u021bii:<\/p>\n\n\n\n<p>Manager comenzi:\u00a0<a href=\"tel:0760951403\">0760.951.403<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suntem \u00eentreba\u021bi adesea: \u201eCe mesaj s\u0103 scriem pe cutiile personalizate?\u201d Pe coperta unei c\u0103r\u021bi de marketing era scris sloganul: \u201eNu-i vinde un produs, ia-i to\u021bi banii\u2026 \u0219i sufletul?!\u201d De cele mai multe ori oamenii nu cump\u0103r\u0103 produse doar pentru simpla lor utilitate practic\u0103, ci mai mult pentru utilitatea afectiv\u0103. Un autovehicul are o utilitate practic\u0103, &hellip; <a href=\"https:\/\/cartobello.ro\/blog\/textul-de-pe-cutii-trebuie-sa-vanda\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8222;Textul de pe cutii trebuie s\u0103 v\u00e2nd\u0103?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-417","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cartobello.ro\/blog\/wp-json\/wp\/v2\/posts\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cartobello.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cartobello.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cartobello.ro\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cartobello.ro\/blog\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":1,"href":"https:\/\/cartobello.ro\/blog\/wp-json\/wp\/v2\/posts\/417\/revisions"}],"predecessor-version":[{"id":418,"href":"https:\/\/cartobello.ro\/blog\/wp-json\/wp\/v2\/posts\/417\/revisions\/418"}],"wp:attachment":[{"href":"https:\/\/cartobello.ro\/blog\/wp-json\/wp\/v2\/media?parent=417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cartobello.ro\/blog\/wp-json\/wp\/v2\/categories?post=417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cartobello.ro\/blog\/wp-json\/wp\/v2\/tags?post=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}